3 tips to get your e-store highly ranked

Being present on the Web is one thing. Being visible to your customers or prospective customers in another. What is the use of having an e-store if your products cannot be found by the public at large? For this, you need a good ranking. Three major points, recommended by Envoi du Net
are to be respected.

Be careful with your contents

You offer the same product in several colours? Many people would be tempted to use copy-paste. But this is a big mistake that can plunge your website into the abysmal depths of search engines. In fact, Google and its pals prefer unique content rather than copy/paste, also called “Duplicate Content”. In other words, be inventive and don’t be content to recopy if you want to score points with Google!
Keep in mind that all your content must be unique, even if you propose products originating directly from a manufacturer who already has a technical data sheet or fact sheet for his product. Originality is rewarded by search engines, and this will position you better thanks to natural referencing.

Get your customers talking on your website

You still haven’t integrated your customer notifications into your online store? Yet this would let you easily generate at no extra cost unique content for your products and your website in general. Whether on a product or service, customer notifications are interesting to exploit. Of course, comment moderation is possible in order to limit “trolls” and “negative comments”. Why is this so useful? Quite simply because the text typed by a customer is very often unique and if he is a bit of a keyboard chatterbox, this can serve you well when it comes to natural referencing! In other words, the ranking of your online store could get a sharp boost!

Other advantages

Without being an expert in search engine ranking, you just need to learn a bit about keywords, the famous semantic cocoon, pages, tagging, etc. In effect, repetition of keywords, intelligently performed, will intensify your aura on the Web. If you work in a niche market, you won’t have any trouble reaching the first three pages of Google!